CEO’s Perspective

Access the podcast on YouTube, Spotify, LinkedIn, or BDEX. View on YouTube BDEX Podcast Platform Listen on Spotify View on LinkedIn

In many ways, this year will come to be remembered as the one when artificial intelligence (AI) and machine learning (ML) finally broke through the…

Learn how you can leverage social media metrics to boost your ROI.  Dennis DeGregor, vice president of global experience data practice at Verticurl, a division…

Improving the customer journey requires constant attention as companies adjust their strategies to rapidly shifting consumer trends, buying habits, and economic conditions. Many retailers need to…

Whether retailers are grappling with the implications of economic uncertainty, the frustration of persistent supply-chain constraints, or the challenge of attracting and retaining talent, it’s…

By Dennis DeGregor, VP & Head of the Global Experience Data Practice, Verticurl – a WPP Company When brands provide an outstanding customer experience (CX), they activate…

Understand the importance of digital champions in driving digital transformation instead of solely relying on data, technology, or AI Dennis DeGregor from Verticurl, an Ogilvy…

Contrary to the current AI hype cycle, AI isn’t actually new. AI is a decades-old technology with a long history of promises and setbacks for early adopter companies…