CEO’s Perspective

Contrary to the current AI hype cycle, AI isn’t actually new. AI is a decades-old technology with a long history of promises and setbacks for early adopter companies…

Over the last three decades, brands have invested billions of dollars in the customer experience (CX) in the quest to gain competitive advantage in revenue…

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In 2023, few technologies have garnered as much attention, speculation and promise as AI. We are undoubtedly in the midst of an unprecedented AI hype…

Welcome to insideBIGDATA’s “Heard on the Street” round-up column! In this regular feature, we highlight thought-leadership commentaries from members of the big data ecosystem. Each…

Until the third quarter of this year, it seemed like an economic recession had been looming – always just one month away – for over…

Brands are under immense pressure to advance and evolve as customer buying trends change, budgets shrink, and broad economic factors become increasingly complicated. In response, many companies…

Thanks to investments in process, data capabilities, advanced analytics and new generation channel technologies, digital touchpoints are becoming more integrated and ubiquitous than ever before.…

By Dennis DeGregor, VP, Global Experience Data Practice, Ogilvy/Verticurl Consumers have become increasingly digital-first and online-oriented, businesses have shifted their marketing spend toward digital advertising…

While many retail marketers say they are data-driven and analytically informed, many never connect critical insights and marketing decisions. In fact, just 53% of marketing decisions are…