AI Data Ecosystem

Organizations are unable to deliver seamless and consistent customer experiences because of siloed, fragmented customer data. Yet leaders in data-driven marketing are six times more…

One-to-one marketing is employed by many businesses today. But with varying results. Some companies execute customer-centric marketing plans that account for individuals' personal preferences and…

How are businesses using customer data platforms? We caught up with four CDP providers to understand how their CDP is used in the real world.…