A new era of experience optimization and personalization
is shaping how brands are exceeding customer
expectations at every digital interaction. Beginning
at first touch and across all critical touchpoints, the
ability to collect and act on contextual data to deliver
1:1 personalized content, recommendations, and offers
in real-time continues to push the boundaries of
customer experience. Utilizing innovations in AI-powered
intelligence with fine-tuned, customized machine
learning models and deeper integrations with Adobe
Experience Platform, Adobe Target is the engine powering
personalization at scale with exponential impact on
metrics that matter to any business, including acquisition,
engagement, conversion, loyalty, and revenue.
As the personalization engine of Adobe Experience Cloud,
Adobe Target has all the tools to launch and deliver
personalization at scale: a progressive profile, three-step
visual workflow, rich content editor, highly adaptable
open and flexible implementation, and AI-powered
testing and personalization capabilities. Brands using
Adobe Target to move from basic personalization to
micro-segmentation, or more 1:1 personalization, can
expect massive revenue lifts and a significant reduction in
operational costs. It has never been easier for marketing,
engineering, and products teams to move beyond A/B
testing and manual rules-based activities; however,
questions still arise when choosing the best AI-powered
personalization capability for your business objectives
and goals.
