Organizations are unable to deliver seamless and consistent customer experiences because of siloed, fragmented customer data. Yet leaders in data-driven marketing are six times more…
AICX InstituteMarch 26, 2024
Stay up to date with offerings, events, and current news in the artificial intelligence space.
One-to-one marketing is employed by many businesses today. But with varying results. Some companies execute customer-centric marketing plans that account for individuals' personal preferences and…
AICX InstituteMarch 26, 2024
How are businesses using customer data platforms? We caught up with four CDP providers to understand how their CDP is used in the real world.…
AICX InstituteMarch 26, 2024
Contrary to the current AI hype cycle, AI isn’t actually new. AI is a decades-old technology with a long history of promises and setbacks for early adopter companies…
AICX InstituteMarch 23, 2024
Over the last three decades, brands have invested billions of dollars in the customer experience (CX) in the quest to gain competitive advantage in revenue…
AICX InstituteMarch 23, 2024
In 2023, few technologies have garnered as much attention, speculation and promise as AI. We are undoubtedly in the midst of an unprecedented AI hype…
AICX InstituteMarch 23, 2024
Welcome to insideBIGDATA’s “Heard on the Street” round-up column! In this regular feature, we highlight thought-leadership commentaries from members of the big data ecosystem. Each…
AICX InstituteMarch 23, 2024
Until the third quarter of this year, it seemed like an economic recession had been looming – always just one month away – for over…
AICX InstituteMarch 23, 2024
Brands are under immense pressure to advance and evolve as customer buying trends change, budgets shrink, and broad economic factors become increasingly complicated. In response, many companies…
AICX InstituteMarch 23, 2024
Thanks to investments in process, data capabilities, advanced analytics and new generation channel technologies, digital touchpoints are becoming more integrated and ubiquitous than ever before.…
AICX InstituteMarch 23, 2024
By Dennis DeGregor, VP, Global Experience Data Practice, Ogilvy/Verticurl Consumers have become increasingly digital-first and online-oriented, businesses have shifted their marketing spend toward digital advertising…
AICX InstituteMarch 23, 2024
While many retail marketers say they are data-driven and analytically informed, many never connect critical insights and marketing decisions. In fact, just 53% of marketing decisions are…
AICX InstituteMarch 23, 2024
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AICX InstituteMarch 23, 2024
In many ways, this year will come to be remembered as the one when artificial intelligence (AI) and machine learning (ML) finally broke through the…
AICX InstituteMarch 23, 2024
Learn how you can leverage social media metrics to boost your ROI. Dennis DeGregor, vice president of global experience data practice at Verticurl, a division…
AICX InstituteMarch 23, 2024
Improving the customer journey requires constant attention as companies adjust their strategies to rapidly shifting consumer trends, buying habits, and economic conditions. Many retailers need to…
AICX InstituteMarch 23, 2024
Whether retailers are grappling with the implications of economic uncertainty, the frustration of persistent supply-chain constraints, or the challenge of attracting and retaining talent, it’s…
AICX InstituteMarch 23, 2024
By Dennis DeGregor, VP & Head of the Global Experience Data Practice, Verticurl – a WPP Company When brands provide an outstanding customer experience (CX), they activate…
AICX InstituteMarch 23, 2024
Understand the importance of digital champions in driving digital transformation instead of solely relying on data, technology, or AI Dennis DeGregor from Verticurl, an Ogilvy…
AICX InstituteMarch 23, 2024
Personalization is complicated. Bloomreach makes it simple. Generate exponential revenue growth by showing customers the right product, in the right place, at the right time.…
AICX InstituteMarch 23, 2024
Simply click a button, and our award-winning Sitecore AI solutions will use machine learning to personalize your customers’ online experiences. Whether you have thousands or…
AICX InstituteMarch 23, 2024
Sage AI by Braze empowers you to work smarter in crafting, scaling, and adapting memorable experiences that foster stronger relationships between your brand and your…
AICX InstituteMarch 23, 2024
Get a free intro into running experiments with Optimizely's A/B testing tool. Set up tests, validate your hypothesis and learn on the fly with World's…
AICX InstituteMarch 23, 2024
If you’re not getting what you need from your martech stack, you don’t have to suffer in silence. Every marketer deserves to find the one.…
AICX InstituteMarch 23, 2024
A new era of experience optimization and personalizationis shaping how brands are exceeding customerexpectations at every digital interaction. Beginningat first touch and across all critical…
AICX InstituteMarch 23, 2024
Contrary to the current AI hype cycle, AI isn’t actually new. AI is a decades-old technology with a long history of promises and setbacks for early adopter companies…
AICX InstituteMarch 4, 2024
Wonolo, which stands for “work now locally,” is a website that connects job seekers to local businesses that are hiring. Today, they are using Einstein AI to…
AICX InstituteMarch 4, 2024
